Serving West Texas for over 115 years.

Sam L. Majors

Good Afternoon,

This is my first blog publishing and I’m excited to get started!  My name is Marcus Majors and I am the fifth generation and owner of Sam L. Majors.  Our family business started in 1898 in Sweetwater, Texas.  That means we’ve been serving the great people of West Texas for almost 120 years!  We strive to offer the very best in luxurious jewels, timepieces and gift-ware  while maintaining the highest level of integrity and education.  My purpose in starting this blog is to answer questions, deliver news, tips, stories,  education, fashion trends and much more.  This is an ever changing retail environment and there are many concerns and questions about products out there.  I’m here to answer those questions and give as much knowledge as I possibly can about this fascinating and wonderful business.  Follow my blog and let’s have some fun!

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Local Matters

As a small business owner I understand the importance of the phrase “shop local”.  After all…that is my lifeline.  I’m a local retailer and I count on my customers to keep their money here in Midland.  I also shop with other local retailers for their products knowing that I’m helping a family and not a corporation.  It’s important to give the little guys a chance before turning to online or big box stores.  And more times than not, you’re also going to be getting a better product and service.  I’m very passionate about supporting my local community.  By keeping your money local you are helping a family send a child to school, put food on the table, cloths on their backs and helping them give back to the community as well.

Today I wanted to talk about local artist  Danny Jordan.  Danny has an extraordinary talent and his artwork is out of this world.  It’s next level craftsmanship and he lives right here in Midland, Texas.  Danny’s newest technique called Liquid Crystal is insane and he is the only one around here to have mastered the technique.  I have three of his works of art right here at Sam L. Majors.  Two are for sale because I actually bought one for myself.  If you’re looking for a special gift and need an idea then look no further.  Not only are his works of art timeless but they are unmatched by anyone else around here.  And he can paint you anything.  You drum up the idea and he’ll create a beauty for you.  Danny’s talents need to be recognized, seen and given the respect they deserve.  If you like to buy local and love art then I need to introduce you to Danny Jordan.  Please stop by and take a look at his masterpieces if you get a chance.  You won’t be disappointed.

Marcus Majors

A Week To Give Thanks And The Tragedy Known As Black Friday

This week always carries a happy tone for me and brings back so many fond memories.  To me it’s the start of the holiday season but even better…it’s a week to spend time with family, friends and to just relax.  My memories from Thanksgiving growing up were going to Kerrville to visit my grandparents and lots of cousins.  While my grandmother and her helping hands would prepare an outrageous and over the top meal, my brother, sister and I along with our cousins would explore the beautiful lands of the Texas Hill Country.  And then on Friday the gals would go shopping around the small towns of the Hill Country while the guys would all go play golf.  These are memories that I will never forget!  Things are different now.  We all have our own families and plans change from year to year.  But one thing has stayed the same….we still love giving thanks, spending time with our family and creating new memories to cherish forever.

I do want to talk about a trend that has dominated Thanksgiving over the past several years and no, it’s not the actual holiday.  It’s a monster known as Black Friday.  Is it me or has this day gone from something fun to do for people to a day of all out madness?  I read an article this morning that said Black Friday is dying a slow death.  Has it finally become too much?  I mean the insanity starts on Thanksgiving Day now!  To me…this is criminal.    The sales aren’t just on Friday anymore either.  They start at ridiculous hours on Thanksgiving Day, Black Friday, Cyber Monday and what ever else these giant retailers can drum up.  It’s too much!  This is not how the shopping experience should be.  Where’s the fun and holiday spirit?  It’s not about shopping with family and picking out the perfect gift for a loved one anymore.  It’s about a price and steep discounts.  That’s a tragedy.  The culture that Black Friday has created is a nightmare.  I’ve been in retail over 13 years now.  I’ve seen Black Friday go from a fun day of kicking off your holiday shopping to a crazed day filled with chaotic crowds, insane promotions and steep discounts.  Blah!  This is madness and I sincerely hope people are tired of it.  Yes, I work on Black Friday but I’m open from 10am to 6pm.  I don’t have any door busting sales or promotions and we certainly don’t herd you in and out of here like cattle.  If you’re looking for cheap prices, like waking up super early to fight rowdy crowds and generally want to go insane then by all means…hit up your usual Black Friday suspects.  If you want to shop on Friday in a peaceful manner, visit in a comfortable environment and get treated like a human being…then come see us at Sam L. Majors.

Have a wonderful and blessed Thanksgiving!

Elizabeth Locke Trunk Show

Today we are hosting an Elizabeth Locke Trunk Show.  Elizabeth’s designs have been some of our best sellers for years now and many customers have developed a collection of her pieces.  Stop by today if you have a chance and see some beautiful jewels.  Maybe even make a wish list for Christmas.  Below is a bio on Elizabeth so you know her background and can understand her passion.


Elizabeth Locke draws on a lifelong fascination with the antique jewelry of the Etruscans, Greeks and Romans as she creates her own neo-classical hand-made 19k gold jewelry. She selects every stone and designs every piece herself. While many covet the luminescent stones or the Venetian glass intaglios in her designs, Elizabeth’s deepest passion is for one-of-a-kind antiquities: 19th century micro mosaics and pietra duras, 18th century Chinese gambling counters, Essex crystals, miniature paintings or antique Japanese porcelain buttons.

The search for the perfect bit of history to incorporate into her designs takes Elizabeth flying around the globe to European markets, antique shows and auctions in what she terms the “continual treasure hunt.” The antique porcelain button turns into a pendant or brooch, and the 2,000-year-old coin transforms into a ring or cuff links, continuing Elizabeth’s artistic vision and the craftsmanship of 35 Thai goldsmiths dedicated to bringing her designs to life using centuries old goldsmithing techniques.

Elizabeth’s love of the classics began at age 11, when her father took her to Italy for the first time. The graceful goddesses, sphinxes and caryatids enchanted her. Elizabeth vowed to learn to speak Italian and move to Italy – both promises that she kept as she received a graduate degree in Italian literature from the University of Florence, then spent years running her first business in Italy.

After moving back to the United States, Elizabeth worked as a contributing editor for Town and Country magazine. A story on shopping in Bangkok turned out to be a life-altering event and eventually led her to a degree in gemology and her life’s vocation. She began Elizabeth Locke Jewels in 1988, relying on her experiences abroad and fueled by her visual sensibility. The business took off, thanks to her blend of entrepreneurial spirit and artistry.



Today is the last day of October and affectionately know as Halloween.  Although, at 90 degrees it certainly doesn’t feel like it.  This is the week when I can really start to see the transition from fall to holiday spirits.  Before you know it, it will be Thanksgiving and then we’ll have the mad dash to Christmas.  People will look up and think….wasn’t it just July?  So this fall/holiday season will start this week here at Sam L. Majors by kicking off with an Elizabeth Locke exclusive showing on Wednesday, November 2nd from 10am until 6pm.  We’ll have a store full of gorgeous designs from Elizabeth and we’ll be offering tasty refreshments.  Stop by and treat yourself to some stunning jewels and maybe walk out with a new bauble for your collection.  Or create a wish list so there’s no second guessing for your significant other when Christmas rolls around.  If you’re not familiar with Elizabeth Locke then please stop by and take a look….you’ll be glad you did.  Have a wonderful and safe Halloween!

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